Why do certain sounds, colours, phrases and experiences stay with us while others vanish almost at once? In this talk, Charly Massey draws on psychology, behavioural research, data intelligence and her years working with global brands to look at how attention, memory, emotion and learning shape what we notice, remember and choose.
Using examples from language, design, eye-tracking, sensory cues and branding, she looks at how organisations use these insights to build familiarity, influence preferences and guide decisions. The session also considers where helpful design ends and manipulation begins, and how becoming more aware of these cues might help us make more deliberate choices.
