GO LONDON – PRIVACY POLICY
When you visit our website, information about you is collected, which is used to personalise and improve our content and to increase the value of the adverts shown on the site. If you do not want information to be collected, you should delete your cookies and refrain from further use of the website. Below we explain what information is collected, its purpose, and which third parties have access to it.
Personal data
Personal data is any kind of information that can, to some extent, be attributed to you. When you use our website, we collect and process a range of such information. This happens, for example, through general access to content (news), if you sign up for our newsletters or SMS campaigns, take part in competitions or surveys, register as a user or subscriber, otherwise use our services, or make a purchase via the website.
General information about personal data
We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographic location, and which pages you click on (interests).
To the extent that you yourself give explicit consent and enter the information yourself, we also process: name, phone number, address, email and payment information. This will typically be in connection with creating a login or making a purchase.
To the extent that you yourself give explicit consent, we use your name, email address and phone number to send newsletters and SMS campaigns.
Purpose
The information is used to:
- Identify you as a user and personalise your experience, including showing you the adverts most likely to be relevant to you
- Provide the best service when we receive customer service requests
- Administer a competition, campaign, survey or other site feature
- Register your purchases and payments
- Deliver relevant newsletters and SMS campaigns
- Request ratings and reviews of services or products
- Follow up after we have spoken with you, e.g. by email or phone
- In addition, we use the information to optimise our services and content
We will not process your personal data for purposes other than those mentioned without first obtaining your explicit consent. If we process it for a different purpose, we will inform you of that purpose along with other relevant information.
Use and deletion
We only collect the personal data we need, and we only process it to the extent and for the period necessary to fulfil the stated purposes of processing.
We retain your personal data only for the period necessary, and it is permanently deleted as soon as we no longer need to use it, unless otherwise separately agreed with you.