The NFDA's flagship Driving Automotive event returns with a focus on emerging automotive brands and the role of AI in shaping the industry's future. Hosted by Sue Robinson, Chief Executive of the NFDA, this high-profile conference brings together OEM executives, pioneering dealers, and industry analysts to explore the opportunities created by new market entrants in the UK automotive sector.
The agenda features expert speakers including Owen Edwards (Interpath), Ian Plummer (Auto Trader), John O'Hanlon (Waylands), and John Wakefield (AION), alongside live brand showcases from companies such as Chery and AION. A dealer and OEM panel discussion will address the real-world challenges and opportunities facing today's automotive retailers. Attendees will gain insight into global economic trends, the impact of Chinese OEMs on UK buyers, the practical realities of launching new brands, and strategies for navigating EV growth and consumer change.
Designed for senior executives from major dealer groups, network heads, franchised and independent dealer principals, and OEM representatives, this event offers high-impact networking opportunities with industry decision-makers. Spaces are limited and historically sell out.
