An in-depth panel discussion exploring YouTube's extraordinary expansion as a video platform and its influence on creators, viewers and the broader media landscape. Industry experts and content creators will debate how YouTube has become central to UK viewing habits, its impact on traditional media organisations, and where the platform is heading.
The panel includes Shira Jeczmien (founder and CEO of Screenshot Media, a creator marketing agency, and member of YouTube's Global Creator Partnerships Council), Jen Topping (writer of Business of TV newsletter covering global production trends), Max Jacomb and Armand de Lambilly (creators behind the popular ARMAX YouTube Channel focused on travel and adventure content), and Louis Amroliwala (co-founder of 5ive Guys FC, a football and entertainment channel with nearly 1 million subscribers). Sophie Long, a BBC veteran and Senior Lecturer in Multimedia Journalism at Ravensbourne University London, chairs the discussion.
The evening runs from 6:00pm with the panel discussion starting at 6:30pm and ending at 7:30pm, followed by networking drinks with a pay bar. Members of The Media Society receive 50% ticket discounts.
