Discover what it truly takes to secure shelf space in major supermarkets. This panel discussion brings together senior retail professionals to share candid insights into buyer behaviour, brand strategy and what separates successful suppliers from the rest.
Speakers include Lucy Silver (Partnerships Lead at Ocado Retail), Ciara Shields (former Tesco Innovation Manager, now at Plugin Brands), and James Bailey (Managing Director of Waitrose from 2020-2025). Together they'll explore how to capture a buyer's attention, what numbers drive decisions, why retailers reject even brilliant brands, and how to turn a listing into genuine growth.
Expect practical, unfiltered advice tailored to founders and brand owners looking to break into retail. The format welcomes your questions and real-world examples from the panellists' experience across Ocado, Tesco and Waitrose.
