This practical one-day sales training course equips professionals with the confidence and skills to manage commercial conversations more effectively. Whether you sell as part of your role or are new to sales—from SDRs and account executives to account managers and business owners—this interactive programme teaches you a clear, repeatable approach that moves beyond scripts and tricks.
Throughout the day, you will develop core competencies including discovery questioning techniques, effective value communication, professional objection handling, running focused sales meetings, solution storytelling, proposal review and negotiation preparation, and recognising buying signals. The training combines practical exercises, group discussions, proven frameworks and real-world examples, giving you immediate, applicable tools.
What is included: A full day of in-person training, hands-on exercises and group activities, take-home sales tools and templates, 12 months of access to the LSOS Skills Builder programme, and an Institute of Sales Professionals endorsed certificate. Refreshments are provided throughout. Places are limited to ensure the session remains interactive and tailored to each participant.
